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Best broadband providers in the UK for 2024

Looking for cheap broadband? Compare prices from top providers and get a great deal

No broadband provider is right for every household, which is why you must do your research when it comes to picking the right broadband package for you.

To make your journey easier, our expert team has catalogued some of the best broadband providers in the country, all the top speeds on offer, and the types of broadband you can access.

Independent Advisor’s top deal

We’ve chosen this deal because it offers a balance of speed and affordability for the everyday user, with no upfront cost.

Plusnet – Full Fibre 145
Monthly Cost
Average speed
145 Mb
Contract term
24 months

Price could rise by CPI+3.9% next April

Our top recommended broadband providers
Fast speeds & reliable customer service
Virgin Media
Ultrafast speeds at affordable prices
Perks for existing mobile customers
BT Broadband
The UK’s largest broadband provider

How we ranked the best broadband providers

We surveyed 2,003 broadband customers in the UK to better understand how people feel about their broadband services. We asked them over 20 questions regarding their current broadband provider, including how they felt about the speeds they receive, the pricing of their plan, value for money and their overall satisfaction. 

Consumers were also asked about internet usage, the ease of contacting their provider, price increases and technical support. We used this data to discover which factors residents deem most important when looking at a broadband deal to create an overarching score for each broadband provider. Our overall score includes value for money, speed, customer service, reliability, ease of contact and technical support. 

According to respondents, the four most important factors when choosing a new provider were Price, Promotions/Discounts, Speed and Reliability. 

Sky was the most popular broadband provider, followed by BT Broadband, Virgin Media and TalkTalk, with the first three providers supplying more than 60 per cent of those surveyed. 

Vodafone, EE, Plusnet and EE customers were most likely to say they hadn’t encountered any issues with their current broadband, while customers of TalkTalk, Sky and Virgin Media were the least likely to say the same. 

The two most common types of broadband connections currently used in the UK are ultrafast full fibre broadband (46 per cent) and partial fibre broadband (31 per cent). Access to full fibre is highly dependent on region; respondents in Large Towns had the highest average advertised broadband speed at 189Mbps while those living in Rural Areas had the lowest (129Mbps). 

In terms of pricing, 19 per cent of those surveyed claimed that the value for money they got for their broadband service was Excellent, with only 2 per cent claiming that it was Very Poor. On average, UK broadband users pay £53 per month for their broadband service, with residents living in Greater London paying the most (£61), and those in the South East paying the least (£47).

Survey of broadband customers aged between 24-64 conducted on Censuswide, 11-14 March 2024. Survey sample: 2,003 respondents, totalling Sky (489), BT Broadband (412), Virgin Media (396), EE (134), Vodafone (124), Other (102), Plusnet (66), NOW Broadband (45), Three (31), Hyperoptic (14), Community Fibre (8), Unsure (7). Respondents were asked to rate each category on a five-point scale, from Very Poor to Excellent, or from Never to Always, with the option of selecting Don’t Know for all questions. For the third question (“What issues, if any, have you experienced with your current broadband provider”) respondents could select from the following: Price Hikes, Slow Speeds, High Prices, Frequent Disconnections, Poor Customer Service, Billing Issues, Other and N/A. The questions used to calculate our score were: “How often, if at all, do you feel the actual speed of your broadband service matches the advertised speed,” “How would you rate your experience with customer service and support from your broadband provider,” ”What issues, if any, have you experienced with your current broadband provider? (Select all that apply),” “How easy or difficult is it/would it be to reach your provider using your preferred method,” “How do you rate the value for money of your broadband service,” “How would you rate the transparency of pricing and additional fees in your broadband service”.

Best broadband providers compared

Based on the survey we conducted, these are the best internet providers in the UK.

Broadband providerIndependent Advisor RatingCustomer satisfactionSpeedCustomer serviceReliabilityValue for money
Community Fibre*★★★★75%63%75%80%59%
NOW Broadband★★★½78%64%62%73%76%
Virgin Media★★★83%56%54%79%58%
*Hyperoptic and Community Fibre customers were less than 1% of survey respondents. We included them in our assessment of broadband providers as their satisfaction ratings were very high, and supplemented survey results with their Trustpilot ratings. We did not include Community Fibre in our top five providers as its availability is limited to London.

Top broadband providers

Through a combination of survey results and our experts’ research, we established that the following are the top five broadband providers in the UK.

Hyperoptic: best overall

Hyperoptic broadband takes the top spot on our best providers list – 100 per cent of customers said they were happy with the service they receive from the provider. Hyperoptic offers a number of attractive benefits with its full-fibre deals and we like it’s no mid-contract price rises and price match guarantees. We recommend this provider for people looking for reliability, as 93 per cent of customers find Hyperoptic’s service to be reliable and 64 per cent mostly receive their advertised speed – the second highest score on our list.   

  • Star Rating: ★★★★½
  • Speeds Offered: 50Mbps to 1GBps
  • Price Range: £26 to £63 per month
  • Contracts: Monthly, 12 months or 24 months
  • Switching Intent: 12 per cent of customers have considered switching

EE: best for speed

EE, now owned by BT Group, first became a household name for its mobile services, but it’s now favoured by customers for its superfast broadband speeds. EE is a great option for anyone who streams content or works from home: our survey showed 63 per cent of customers are satisfied with EE’s speeds and customers mostly receive the speeds advertised by the provider. We think its broadband bundle options really set this provider apart from competitors: customers can add unlimited mobile data to their plan, or TV packages.

  • Star Rating: ★★★½
  • Speeds Offered: 27Mbps to 1.6GBps
  • Price Range: £26.99 to £67 per month
  • Contracts: 24 months
  • Switching Intent: 44 per cent have considered switching

Plusnet: best for customer service

Plusnet is our best provider for customer service. 69 per cent of respondents to our survey rated its customer service as excellent and it scored the highest of all providers (79 per cent) for ease of contact. We think this has something to do with Plusnet’s UK-based customer service team, who are contactable seven days per week. Plusnet’s customers automatically gain access to Plusnet Perks, the provider’s loyalty reward programme, which unlocks lots of offers and deals from restaurants and shops. 

However, it’s worth noting that only 53 per cent of customers interviewed agreed they always receive Plusnet’s advertised speeds, so we’d recommend checking whether the package’s minimum advertised speed is enough for your household’s needs.

  • Star Rating: ★★★½
  • Speeds Offered: 22Mbps to 900Mbps
  • Price Range: £24.99 to £41.99 per month
  • Contracts: 18 months or 24 months
  • Switching Intent: 41 per cent of customers have considered switching

Vodafone: best value for money

Like EE, Vodafone has been a mainstay in the world of mobile phone networks for decades but is still relatively new to broadband. Despite this, it scored highly in our survey for Value for Money (76 per cent), Speed (60 per cent) and Reliability (85 per cent). Vodafone has an expansive catalogue of deals at various price points. It also offers bundle options, allowing customers to include Apple TV with their broadband package, add unlimited mobile data to a broadband and mobile bundle, and more.

  • Star Rating: ★★★½
  • Speeds Offered: 35Mbps to 910Mbps
  • Price Range: £24.99 to £41.99 per month
  • Contracts: 24 months
  • Switching Intent: 44 per cent of customers have considered switching

BT: most reliable connection

BT is one of the largest UK broadband providers, so it came as no surprise that 87 per cent of survey respondents rated its reliability as excellent. If you’re looking for a provider to bundle phone and TV services, we would highly recommend BT for its selection of Sky channels. 

We recommend choosing a less expensive provider if you’re on a budget, however. BT was in the bottom three for value for money in our survey results – just 59 per cent agreed it was good value. 

  • Star Rating: ★★★½
  • Speeds Offered: 36Mbps to 900Mbps
  • Price Range: £26.99 to £59.99 per month
  • Contracts: 24 months
  • Switching Intent: 59 per cent have considered switching

The best of the rest

  • Community Fibre: Only for London-based customers. 100 per cent of customers said they were satisfied with the service they receive, and 93 per cent rated it sd excellent for reliability
  • Sky: One of the UK’s top providers with a range of deals starting from £20 per month. 82 per cent of customers were satisfied with the service and it scored highly for reliability (81 per cent) and speed (62 per cent) 

We wouldn’t recommend: 

  • Virgin Media: One of the most expensive providers, and only 56 per cent of survey respondents rated it excellent for value for money. It also scored poorly for customer service (54 per cent) and speed (56 per cent) 

What is the best broadband provider for me?

No broadband provider can deliver an adequate service for everyone in the country, so you must ensure you pick a provider that will work for you. 

For example, if your home does not have access to FTTP broadband, also known as fibre-to-the-premises, you won’t be able to benefit from full fibre broadband offers. If you live in a rural area, your scope of available providers will be more limited than those living in cities and urban areas: some providers such as Community Fibre and G.Network only operate in London, for example. The easiest way to find all the best broadband offers in your area is to use the postcode checker at the top of this page; once you know what providers are available in your area, you can filter according to the contract length, speed, cost and other factors that matter to you to find the best package for your needs.

Comparison of the best broadband deals this week
Provider Deal Average speed Price per month Contract length Upfront cost Review
£50 Reward card
Visit BT
BT Full Fibre 100 150 Mb £29.99 24 Months £31.99 BT review
Visit Plusnet
Plusnet Full Fibre 145 145 Mb £27.99 24 Months £0 Plusnet review
Visit Virgin
Virgin Media M125 132 Mb £26.00 18 Months £0 Virgin review
Visit Vodafone
Vodafone Fibre 2 67 Mb £26.00 24 Months £0 Vodafone review
Visit TalkTalk
TalkTalk Full Fibre 65 77 Mb £28.00 18 Months £0 TalkTalk review
Visit Sky
Sky Stream, Sky Entertainment & Netflix with Superfast Broadband 61 Mb £38.00 18 Months £5 Sky review

Monthly cost may rise during contract


Choosing the right broadband provider for you can be summed up into three simple steps: 

  1. Research which providers offer the services you need. If you’d like to bundle phone and or TV services, find and compare providers who offer this
  2. Compare package prices. Use our postcode checker to compare deals to find the package which fulfils both your speed and budget requirements
  3. Consider customer ratings and reviews. Check our Independent Advisor Rating, the provider’s Ofcom score as well as customer reviews from websites like Trustpilot 

Which internet provider offers the fastest speeds?

The fastest broadband widely available in the UK is usually 1Gbps, or 1,000Mbps (although some providers’ advertised speeds may greatly exceed this level). 

Some things to consider: 

  • You won’t necessarily always get the provider’s advertised speed; instead, focus on minimum speed and make sure it is enough for your needs
  • Some providers like Sky offer guaranteed speed or your money back
  • To reach maximum advertised speeds, you’ll most likely need to be connected via an ethernet cable, not Wi-Fi

Types of deals available from broadband providers

There are various types of deals available from different broadband providers, both in terms of contract length and package type. 

No-contract broadband: no-contract broadband packages provide flexibility and can be cancelled at any time with no exit fee, provided you give a month’s notice. Not all providers offer this type of contract, and they tend to be more expensive with higher set-up fees – we found Hyperoptic, Now Broadband and G.Network offer some of the best deals    

Mobile broadband: mobile broadband uses a portable router and connects to 5G or 4G

Wireless broadband: wireless broadband packages provide a stable internet connection through a wireless local area network, making them ideal for households in more rural areas

Satellite broadband: satellite broadband deals are another great option for those without access to a fixed internet line, although they are generally more expensive than traditional broadband deals and come with limited speeds

Broadband and phone: if you want additional features with your package, you can find a variety of broadband and phone services from a range of providers, although it’s worth noting that landlines are starting to be phased out and replaced with a service called Digital Voice

Broadband and TV: TV and broadband packages come with services such as additional TV channels or subscriptions to popular streaming platforms, which can ultimately be cheaper than purchasing them separately

What is the cheapest internet provider?

We asked over 2,000 people whether they thought their broadband provider offers good value for money. 79 per cent of Hyperoptic customers rated the provider excellent value for money, as did 76 per cent of Vodafone’s customers.

We recommend Community Fibre if you’re London-based as 100 per cent of its customers rated it highly in terms of value for money. If you live in another area,  Three’s mobile broadband is a great choice for you, and 77 per cent of its customers agreed it provided good value for money.

Are you eligible for social tariff broadband?

If you’re on certain benefits, you may be eligible for a cheaper social tariff broadband package. There are a number of benefits to these packages:

  • They often cost between £10 and £20 a month, which is cheaper than most standard packages
  • They average download speeds of up to 100Mbps
  • They have unlimited usage
  • You won’t be charged an exit fee if you leave early
  • Your price won’t go up mid-contract

You may be eligible if you receive the following benefits:

  • Universal Credit
  • Pension Credit
  • Employment and Support Allowance
  • Jobseeker’s Allowance
  • Income Support 
  • Personal Independent Payment
  • Attendance Allowance

Frequently asked questions about broadband providers

Internet providers are regulated by the Office of Communications, otherwise known as Ofcom. Broadband providers must follow Ofcom’s rules and regulations to ensure customers receive a fair service. Its rules are regularly reviewed and kept in line with new technology and industry changes.   

If you have any issues with your broadband provider, you may be able to make a complaint to Ofcom.

When comparing the internet providers in your area, you should consider:

  • How much it costs per month
  • The minimum download and upload speeds (and what speed is needed for your household)
  • How long the contract lasts for
  • If you want to package it with TV or phone services
  • Customer service ratings (both on Trustpilot and Ofcom)
  • Any sign-up perks or bonuses
  • Whether the provider can increase your monthly price mid-contract
  • What kind of router comes with the package

According to the latest Ofcom report, Plusnet scored the highest customer satisfaction rating out of the major providers at 89 per cent. Plusnet was also the highest-scored provider in terms of customer service quality in our survey, with 69% of its customers rating it excellently in that department.

Your required broadband speeds will depend on several factors including how many people live in your household, what your internet habits are and if you work from home. 

Speeds of up to 40Mbps are suitable for activities such as internet browsing, while speeds of between 40Mbps and 100Mbps are necessary for streaming content online and downloading large files. 100Mbps broadband deals or above are best suited to larger households with a high usage, such as streaming in high definition or working from home. 

If you want to find out more about your broadband speeds and how to measure them, consult our guide for more information.


Rachel Sadler

Home Tech Writer

Rachel is a seasoned writer who has been producing online and print content for seven years. 

As a home tech expert for Independent Advisor, Rachel researches and writes buying guides and reviews, helping consumers navigate the realms of broadband and home security gadgets. She also covers home tech for The Federation of Master Builders, where she reviews and tests home security devices. 

She started as a news and lifestyle journalist in Hong Kong reporting on island-wide news stories, food and drink and the city’s events. She’s written for editorial platforms Sassy Hong Kong, Localiiz and Bay Media. While in Hong Kong she attended PR events, interviewed local talent and project-managed photoshoots. 

Rachel holds a BA in English Language and Creative Writing and is committed to simplifying tech jargon and producing unbiased reviews.

Gemma Ryles, Home Tech Expert.

Gemma Ryles

Home Tech Writer

Gemma Ryles is a BJTC and PPA-accredited journalist with three years of experience writing across various publications. As a home tech expert at Independent Advisor, Gemma tests, researches and writes about broadband and home security. 

Previously, Gemma reviewed and curated lists about consumer technology at Trusted Reviews, where she honed her skills in creating buying guides and features to help customers make informed decisions. She has previously worked at Yorkshire Post, BBC Yorkshire, Glitterbeam Radio and Bonus Stage. 

Gemma has a BA in Journalism and in her free time can be found writing short stories, gaming and crocheting.